Arete Matters: Gables Longevity Hub’s Marketing Agency

Arete Matters | Gables Longevity Hub’s Marketing Agency

At Gables Longevity Hub, transformation is more than advanced therapies or innovative spaces.

It is also about partnering with the right minds to bring vision to life.

That is why we proudly collaborate with Arete Matters, the creative marketing agency that has been by our side since the beginning of our rebrand and continues to be an essential part of our team.

They are what we like to call the team that makes it happen!

Arete Matters is powered by a diverse group of creatives, strategists, and operators who live and breathe relevance.

They blend creativity, technology, and purpose to shape not only how we look, but how we connect with people.

Keep reading to discover how this partnership became a success story, and why Arete Matters remains such an integral force in the growth of Gables Longevity Hub.

From Serenergy to Gables Longevity Hub

Arete Matters | Gables Longevity Hub’s Marketing Agency

The journey began with Serenergy, founded by Joan Zurilla and Oliver Verde, and it grew into Centner Wellness Coral Gables.

With Arete Matters leading the transition, we became Gables Longevity Hub, the home of Centner Wellness’ Longevity pillar.

The agency executed a complete transformation in less than five months, delivering a new website, social media strategy, advertising campaigns, print materials, and onsite visuals.

Because of their commitment, the new brand preserved Serenergy’s essence while embracing the Centner family identity.

By naming the location Gables Longevity Hub, Arete Matters strategically highlighted our focus on Longevity while distinguishing us from the Beauty and Medical pillars.

What Arete Matters Did and How They Did It!

The Arete Matters team went far beyond logos and campaigns. They brought clarity, creativity, technology, and compassion to every step of the process.

Refined the visual identity by updating logo lockups, expanding the color palette, introducing new iconography, and ensuring consistent application across digital and print.
Created a comprehensive brand manual that not only defined Gables Longevity Hub but also established scalable guidelines for the entire Centner Wellness family, distinguishing between locations and business pillars.
Crafted a storytelling framework that explained our transition from Serenergy to Centner, using the drop-to-mandala concept as a metaphor for balance, growth, and wholeness.
Launched a fully optimized website that showcases therapies, integrates Zenoti booking, includes a robust blog for SEO, and acts as a digital hub for our community.
Developed a new booking flow that simplified user experience and connected seamlessly with in-center operations.
Produced content strategies for social media, balancing reels, carousels, and stories with clear messaging and a consistent visual grid.
Designed printed assets such as trifolds, service one-pagers, flyers with QR booking codes, wall graphics, and onsite visuals to unify the in-person brand experience.
Introduced grassroots marketing initiatives, including community kits for events, experiential activations, and hyper-local engagement strategies that build awareness and trust.
Directed paid advertising campaigns across digital platforms to drive leads, promote therapies, and increase brand visibility in Miami.
Built storytelling through video and photography, ensuring that every piece of content reflects both science and humanity.
Established an internal creative system with reusable templates, brand cards, and presentation assets, making execution faster and more consistent for the long term.
Guided SEO and blog content strategy to position Gables Longevity Hub as a trusted source of information on longevity, biohacking, and advanced wellness in Miami.
Created experiential narratives for in-center journeys, aligning the physical experience with the brand voice, from the Time Travel Tunnel to therapy rooms.
Provided ongoing strategic consulting to ensure that Gables Longevity Hub continues to evolve within the Centner Wellness ecosystem while maintaining its own distinct identity.

The People Behind the Agency

What makes Arete Matters unique is its people.

What makes Arete Matters truly special is its people!

Each team member brings not only skill but passion and purpose.

Joan Zurilla provides clarity and strategic vision, combining her engineering background with years of experience in brand leadership. She brings structure, focus, and long-term planning to every project.
Oliver Verde contributes operational expertise, digital fluency, and systems thinking. He ensures that creative ideas are feasible, sustainable, and effectively supported by the right tools and processes.
Alejandro Pop directs visual identity with precision, translating strategy into art. His work shapes the look and feel of the brand, creating visuals that are both compelling and cohesive.
Daniel Hygge guides storytelling with authenticity and soul. He focuses on organic marketing and community engagement, producing content that feels human and resonates with real audiences.
Gnathalie Nieto blends creative writing, brand architecture, and project management. She ensures that every campaign is both imaginative and strategically aligned, delivering impact with meaning.
Julia Zurilla Plaza designs immersive experiences and scenography. Her creative work transforms spaces into environments that connect emotionally and invite engagement.
Julia Zurilla Jimenez develops visual narratives that reinforce brand identity. She translates abstract ideas into clear, tangible expressions that maintain cohesion across platforms.
Ray Fernandez builds connections across North America, combining empathy with sharp market insight. His approach expands opportunities and strengthens relationships with key partners.
Rafael Núñez tells stories through film with clarity and artistry. His ability to capture moments visually ensures that every narrative becomes both memorable and impactful.
JR Burgess integrates vision into structure. He develops systems and processes that support growth, making ideas sustainable and creating strategies built to last.

Together, they embody excellence, compassion, and creativity. They do not just deliver marketing. They become partners who care deeply about people, impact, and the work.